As seen in...

Reflex Uses SYWARE, Inc.’s Visual CE 9 Software to Better Service Reflex Customers Including Wal-Mart, Home Depot, Canadian Tire Corporation and Rona, Inc. to Eliminate Paperwork and Leverage the Power of Mobile Computing

Reflex Uses SYWARE, Inc.’s Visual CE 9 Software to Better Service Reflex Customers Including Wal-Mart, Home Depot, Canadian Tire Corporation and Rona, Inc. to Eliminate Paperwork and Leverage the Power of Mobile Computing FOR IMMEDIATE RELEASE CAMBRIDGE, MA, U.S.A. —March 14, 2005—SYWARE, Inc., announced Reflex has successfully deployed SYWARE’s Visual CE 9 to mobilize information between the enterprise and the field, rapidly convert paper-based or PC processes into mobile applications, and fully leverage the power of Field Force Computing. Reflex representatives service Wal-Mart (NYSE: WMT), Home Depot (NYSE: HD), Canadian Tire Corporation (TSX: CTR.NV), Rona, Inc. (TSX: RON) and other customers with locations in Canada. They were able to eliminate a previous reliance on paper-based processes using SYWARE Visual CE 9 software. “Reflex representatives enter the field to service products and displays for their client stores and suppliers to those stores. For example, Reflex checks retail store sites to determine if products are priced correctly, in stock, still active as saleable products and if point of purchase materials are available for consumers to read about products on the shelf. This work becomes slow and difficult when you have to verify this information with multiple products and vendors in hundreds of stores across the country— using paper-based processes. As a result, Reflex is the best positioned company in the market to serve the largest retailers and distributors of hardware, home renovation, gardening products and other household items,” said Linda Testa, President, Reflex. “Reflex also uses Product Knowledge training on handhelds as a reference database. This allows Reflex representatives in the field to access volumes of technical specs, product features and benefits, all on the Pocket PC. As a result, this enables our clients’ store associates to deliver a superior customer experience every day,” Testa added. Previously, Reflex representatives navigated through, and answered, multiple questions on paper-based forms to service customer sites. Today, Reflex uses SYWARE’s Visual CE 9 to do all of this work in a paperless environment with electronic dropdown forms. Reflex uses over 60 electronic forms, 20 tables and over 100 entry screens on the Dell (NASDAQ: DELL) Axim Pocket PC to leverage Field Force Computing and better facilitate the collection of information, reduce paperwork and service end-customers. Reflex’s customer-specific data can be downloaded, collected, displayed, modified and automatically synchronized. “We are extremely pleased that Visual CE 9 is used to liberate Reflex’s customers, including RONA, Inc. that has over 21,000 employees and $4 billion in annual sales, from paper-based processes,” said Sy Danberg, President, SYWARE, Inc. “As a result, the Visual CE product line provides Reflex with seamless access to essential information on or offline, at any time or place,” Danberg added. To evaluate or purchase SYWARE products, visit: http://www.syware.com/lp/visualce/ To learn more about Reflex’s services, please visit www.combiinc.homestead.com About SYWARE, Inc. SYWARE empowers mobile users to collect data and create feature-rich database applications that can be deployed on any Windows Mobile Pocket PC or Windows CE device— wherever they need to work. Industry or user-specific data can be downloaded, collected, displayed, modified and synchronized, without programming. SYWARE provides low cost of ownership, rapid deployment and return-on-investment without requiring users to expand IT departments to manage software and data between desktops and servers to devices. SYWARE removes obstacles to commerce and enables users to share data seamlessly over wireless, LAN, WAN or Internet connections in a wide variety of market sectors, including healthcare, transportation, government, life sciences, financial services, manufacturing, automotive, energy, aerospace and other markets. The cornerstone of SYWARE’s product line is Visual CE®, the award-winning database and forms development tool for Windows Mobile and Windows CE handhelds. A diverse, international panel of industry experts awarded SYWARE Pocket PC magazine’s “Best Software Award 2004” in the database category, as Visual CE is used by small-to-medium-sized businesses around the world— and trusted by FedEx (NYSE: FDX), ChevronTexaco Corp. (NYSE: CVX), Cargill, Inc., Coca-Cola (NYSE:KO), General Dynamics (NYSE: GD) and the U.S. Geological Survey. SYWARE is also the creator of mEnable®, a flexible software architecture for real-time wireless access to enterprise data located on corporate servers, and FoneDB®, the first database software for Microsoft Smartphone devices. For inquiries, contact Joe Romano, Partner, HighGround, Inc. at 781-279-1320 x 208 or jromano@highgroundinc.com. # # #